Press Release Sent Out

 Mahoning Valley Business Buzz is a new advertising concept launching this October to promote local businesses, organizations, causes, and events in the Mahoning Valley Region.  By using social media networking and utilizing a high-concept pricing plan, advertising starts as low as $1 and is never higher than $365 for an individual package.  Payments have also gone high tech, and can be paid online, or in person with a Biz Buzz professional.  Each advertising package consists of content being broadcast over a minimum of four social media platforms including: Facebook, Twitter, Blogger, and YouTube, and the promotions being sent daily via email to over 1,200 recipients. 

                The Official Launch Party of Mahoning Valley Business Buzz will be on Tuesday, October 5, from 5:00 – 7:00pm at O’Donold’s Irish Pub, 6000 Mahoning Avenue in Austintown.  Along with a short program explaining how the concept works and showing some demonstrations, there will be Free Food from the O’Donold’s kitchen, $1 off Drink Coupons for Happy Hour, Door Prizes including a free Biz Buzz Day give-away valued at up to $365 dollars, and more.  

                The concept was derived from two hugely popular national social media companies and adapting the best elements of both to promote fun and advertising on a more local level. Social media thrives on the 5 E’s of marketing theory:  Expose your brand or event;  Educate your customers and clients about what you do and why they should care;  Entertain in some way by finding a little bit of fun everyday and sharing that with others;  Engage your customers by giving them a way to interact with you through comments, suggestions, or finding a way for your clients to participate with you; and finally, Evaluate any program you put out there for effectiveness.   Through social media we can create timed, targeted messages for the consumers and do it in a fun and unique way.  We create daily videos or live streaming videos promoting our Biz Buzz of the day; we create a blog entry promoting each day’s advertiser giving full information and facts; and  over 1200 emails will be sent out daily promoting our advertiser.  Facebook updates and Tweets will be sent  throughout the day with some fun and interactive messages for the thriving social media followers in the Valley. 

                The team behind Mahoning Valley Business Buzz is the owner of Ace in the Hole Marketing, Scott Fullerton, and entrepreneur Jerrid Francis of Conneaut, Ohio. “I have used social media as a component in most of the marketing plans I have created for my clients, and have seen the effectiveness it presents in targeted, interactive communication with your customers,” says Fullerton.  As Sales Director, Jerrid Francis feels the concept’s pricing plan that is based upon the Biz Buzz Day you choose to have your promotion on, is an easy sale.  “Cost of advertising is usually what prohibits most small businesses from getting their name out in the community and causes so many to fail within the first 3 years.  With the ability to buy a day of advertising dedicated to your company or event for as low as $1 in January, and no more than $365 in December, MV Biz Buzz advertisers can afford this fun and unique way of getting the word out in the Valley,” says Francis.  Both believe they will sell out the entire of year of 2011 quickly.  The option of offering a discounted coupon or gift card, adds an additional twist that will draw customers and create another avenue of tracking how successful the promotion went.  You can find out more about Mahoning Valley Business Buzz by visiting their website, www.mvbizbuzz.com. (website available on October 1st)