Sunday, October 10, 2010

Based On A True Story...... How Biz Blast Was Started


So now that word is getting out on Mahoning Valley Business Blast, I am getting quite a few questions on where I came up with this interesting and intriguing concept.  Let me clear it up a bit for you.  As a student in Marketing for the last 20 something years, and owning my own Marketing and HR Consulting firm for the past 2, I am always looking over the web to see what is new, working, and not working.  Two years ago I found a site that I thought was smart, simple, replicable, and most of all, fun.  I have been viewing the concept from time to time over the Internet and found that it was not just surviving, but thriving.  As it starts it's third year of business, the income has multiplied 5 times.

The other concept I have been looking out is an Internet discount program that has been replicated across the Country, and is even used in some variation here in the Valley.  In today's economy, even those with larger disposable incomes, are looking for the best deals and ways to make their dollar go farther and those on a budget find it imperative.  I really didn't want to "over"-use a concept, so I was looking at ways to combine it with something else to make it stand out a little bit more.



Around September 1st, after a lot of thought, I picked what I thought was the best of each concept and combined them into the business you have found here.  The first concept I really wanted to emulate was the idea of some type of hook that would make the business get noticed, yet make it a very affordable price for my potential clients.  No one will have to pay us more than $365 to promote their business, organization, cause, or event, for a full day of social media "Blast"ing, period!  Those that are Internet savvy and find us here first, have an advantage of getting a phenominal price, starting at only $1.  To make it fair, no one can take more than 2 days of the first 100, after that, you may have as many as you want, consecutively, or at different dates.  Another way to Blast yourself at an incredibly low cost is to sponsor an entire month.  The first 6 months are only $500 and the last 6 months are only $1,000.  Being a monthly sponsor gets you on the front page of the website for the entire month, with a link to a blog entry detailing your opportunity, and you are also tagged on every Biz Blast Day for the entire month on the daily videos.


Creating a way to drive traffic to those who advertise with us, was equally important to me, so using the second concept of offering some type of promotion in each of our Daily Biz Blasts was a no brainer.  Each of our Biz Blast Day clients can choose a promotion of their choice.  They can offer a give-away to increase contacts on their social media platforms, or offer a print-out coupon to use on any product of their audiences choosing, and finally, they can offer a certain product or service at a special price, that can be paid for the day of their blast to drive future customers or participants.  How exciting would it be to get a daily email or check our website each day to find a special deal from somewhere local in the Mahoning Valley.  If you want to find out more, read over our website at www.mvbizblast.com, or call us to set-up an appointment to get together and explain the concept in detail and how it could work for YOU!

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